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Natkamon Narawong|6th May 2025

How We Work at Sertis: The Culture Behind Our AI Innovation

How We Work at Sertis: The Culture Behind Our AI Innovation


At Sertis, culture isn’t just a buzzword but it’s how we operate. With a team of 120+ people from 11 nationalities, we work at the forefront of AI and data innovation. Whether we’re building big data infrastructure, developing custom AI models, or experimenting with new IPs, our culture drives how we collaborate, solve problems, and deliver results.

These five values are the foundation of how we work—and why people love working here.

Take Ownership & Accountability

Everyone at Sertis is trusted to take ownership. We act like owners who are proactive, responsible, and ready to take initiative. From system design to our internal operations, we take full accountability for outcomes. If something needs fixing or improving, we step up.

Be a Problem Solver

We face complex, often ambiguous challenges daily and we embrace them. Curiosity and creativity are key here. Whether navigating client requirements or optimising a model, we approach every obstacle as an opportunity to learn and build smarter solutions.

Make Data-Driven Decisions

We don’t just work with data—we live by it. From strategic planning to daily stand-ups, we use data to guide our actions. A/B testing is second nature, and we constantly question assumptions to refine our thinking.

Move Fast

Speed matters in tech. We launch MVPs, test rapidly, and iterate with purpose. Our agility helps us adapt, stay ahead of trends, and deliver real impact to our clients.

Be Open & Helpful

With a diverse, multicultural team, openness and kindness are essential. We share knowledge freely, support one another, and listen actively. Collaboration isn’t a soft skill here—it’s a core expectation.

These values aren’t just posters on a wall. They continuously improve and shape our tech practices, project kick-offs, client calls, and hiring decisions. If you’re ready to grow fast, work with purpose, and build the future with AI, you’ll thrive at Sertis.



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Natkamon Narawong

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597/5 Sukhumvit Road, Khlong Tan Nuea,
Wattana, Bangkok, Thailand 10110
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